Listeners don’t want to hear what artists have to say, they don’t want to think about artists at all. And too many artists just want to pile drive listeners into submission, with endless e-mails and tweets telling them to take an hour out of their day, if at all possible an hour every day for a week, to let their song/album sink into their brain.
Artists are all wondering…what it will take to get noticed.
First we have to establish relationships with the fans, prospective fans and more internet radio deejays than we can count. Then we have to feed them something so infectious that not only would the deejay not stop playing our song, but the fans will throw their arms up in exultation.
Listening doesn’t have to be difficult. Sure, there are exceptions to every rule, stuff you don’t get the first time through. But now, with so many options, people don’t endure that which is not pleasing, they move on, so if you think repetition is your friend, you would be wrong.
The basics never change. You’ve got to practice, be original and wait for your moment, then you have to deliver. That’s how we crafted Just Don’t Want Another Broken Heart. You get it the first time you hear it played and you want to hear it again and again.
It’s incredibly easy. But it’s incredibly hard.
What makes a “Hit” - You don’t need a lot of money, you don’t need any of the trappings, from looks to Facebook friends to an uncle in the business, you’ve just got to have that one indelible cut, that makes people need to hear it more. It works in every genre of music. As for Just Don’t Want Another Broken Heart you’re captured by the sound of drums and then the strings, guitar and horn come in and your head starts to spin and you ask that classic question…HOW DID THEY COME UP WITH THIS AND HOW SMOOTH CAN IT GET!
I have often said, that the mark of a great artist, is someone who leads us into the unknown and we can’t help but follow. It’s what’s being played in your car, home and on your job, loved by music lovers of all ages and all genres. It’s something transcendent, pure and easy.
